Privacy Policy

Effective Date: 10 May 2026

Last Updated: 10 May 2026

1. Introduction

fusion-shift ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website fusion-shift.com or use our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Submit inquiry forms or contact us
• Register for our services or workshops
• Subscribe to our communications
• Participate in surveys or feedback requests

This information may include your name, email address, and any other details you choose to share regarding your financial education needs.

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website addresses

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can control cookie preferences through your browser settings. For more details, see our Cookies Policy.

3. How We Use Your Information

We use collected information for the following purposes:

• To provide and maintain our services
• To respond to your inquiries and communicate with you
• To schedule and manage appointments or workshops
• To improve our website and services
• To send you relevant information about our services (only if you've consented)
• To comply with legal obligations
• To protect against fraudulent or illegal activity

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on the following legal grounds:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Contract: Processing is necessary to fulfill our contractual obligations to you
• Legal Obligation: Processing is necessary to comply with legal requirements
• Legitimate Interests: Processing is necessary for our legitimate business interests, provided these don't override your rights

5. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our website or conducting our business, under strict confidentiality agreements
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Generally, we retain:

• Contact information: Until you request deletion or 3 years after last contact
• Service records: 7 years for financial and legal compliance
• Website analytics: 26 months

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to our processing of your personal data
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at [email protected].

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately.

10. International Data Transfers

Your information is primarily processed and stored within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Significant changes will be communicated through prominent notice on our website or via email to registered users.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Address: 42 Kingsway, London WC2B 6EX, United Kingdom

13. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: fusion-shift.com
Helpline: 0303 123 1113